Created a creature mark for a rabbit, showcasing both its tangible and intangible traits. The mark was integrated into a poster, meant to convey the line, “Cautious, careful, quick, the rabbit quietly creeps.”
The poster utilizes a combination of the creature mark, typography, and simple shapes and lines. These elements work together to portray the rabbit’s physical appearance, alert nature, and natural environment.
Research
Sketches
Iterations
Final Mark
Poster Concepts
“Cautious, careful, quick, the rabbit quietly creeps”.
Continued iterating using a combination of the first two concepts. Utilized the shape created by the negative space that can be seen in the rabbit’s hind leg and ear to represent both sound waves and grass, which plays into the rabbit’s environment and alert nature.
